Jeans In A Pretty Package

The packaging of accessories such as stylish sunglasses, jewelry or a high fashion pair of shoes deserves a considerable amount of appreciation. With this is mind, Tecnoblu—a spirited, young Brazilian company specializing in tags and labels—developed a selection of special packaging for jeanswear.

"We created special bags using alternative materials to wrap up our clients' jeans before they go in the shopping bag," says Cristiano Buerger, Tecnoblu's director. Along with adding more personality and branding to the product in the purchase, the jeans packages are made of the same resistant materials that Tecnoblu uses in its labels and tags. Materials such as tyvek, vinyl and felt make the bag reusable as a cute beach bag, a seat coaster or even a nice package to store special jeans—as we do with our shades and shoes.

Tecnoblu has been gradually attracting the international eye. Apart form appearing twice on View2 magazine, Tecnoblu also caught Kenzo's heart: he recently developed a special bag to be sold in his stores worldwide. Branding is contagious, after all.

—Flávia Mendonça